这是一个小组作业，要求分析一个case “JB Hi-fi’s”，写核心竞争力。本文从几个方面来分析这个公司的战略实施，分别是营销策略和价格策略。然后分析了JB Hi-fi’s公司策略上的不足，启发公司需要探索新的方法来应对市场的变化。
Key strategic implementation issues
There are several key issues promoting JB Hi-fi’s strategic implementation.
On one hand, to achieve its marketing strategies, JBHF have many specific strategic plans to follow. Their designed actions are defined clearly, including employing bold yellow and black signs, arranging cluttered store layout, advertising on stores’ floor, and locating in busy retail strips to raise brand awareness. These realistic measures are operable and attainable.
On the other hand, to implement its price strategy, JB Hi-Fi does its best to cut its cost of production, for which its distribution and supply chain systems work. It is said that JB Hi-fi has developed an effective distribution channels and supply chains management system. The system works successfully to avoid the need of excessive warehousing and raise its inventory turnover up to 6.1 times that of FY13. Most importantly, the system helps JB Hi-fi to maintain its cost at 15.1% of total sales, which enable the company to implement price-leadership strategies naturally. Because consumers are price-sensitive, of course, they would be willing to purchase goods at lower price that JB Hi-fi offers. Consequently, JB achieved its price strategies, outperforming greatly competitors through its well-done distribution and supply chain management system.
Nowadays, the world is globalizing, therefore the numbers of globalized organizations is growing up rapidly, which put heavy press on local companies, like JB Hi-fi. Though JB Hi-fi launches its marketing campaign with great efforts, those competitive and prospective foreign companies, set up at native area, would design more influential signs, develop more convinced brand, and open chains stores with a large sum of money or investment. When it comes to brand, most of consumers tend to believe that foreign brands are usually more advanced than local brands, and such confusion even would induce loyal consumers into buying the goods of globalized organizations. When considering the implementation price strategies, JB Hi-fi shows concerns that foreign companies would manufacturing quality goods with its new and advance information technologies, which processes researches and data at high rate and speed up the emerge of new products.(The Economist, 2000) If so, with lower cost and better quality, competitive foreign companies would definitely surpass JB Hi-fi. Thus, to compete against those potential strong global organizations, JB Hi-fi has urgent needs to seek more opportunities to underpin its core competitive competence.
In 21st century, E-commerce has developed dramatically. Millions of and thousands of people enjoy surfing on the Internet and go shopping online instead of hanging along busy roads full of outlets. A number of traditional enterprises are challenged fiercely due to progressive and aggressive E-business, and there is no exception for JB Hi-fi, being in the line of those assaulted enterprises. For one thing, online retailers can reach more target groups in depth easily through well-designed webpage, providing detailed information, like price, performance, and even evaluation from regular customers, which help them make purchase decisions. For another thing, because of Internet, online retailers don’t need to pay yearly rents or monthly rents, while JB Hi-fi has to pay costly rents for storefronts in busy retail strips. Hence, JB Hi-fi are supposed to find new methods, instead of price strategy, to fight against online retails.
The economist, 2000, “Elementary, My Dear Watson”,pp.7-9.