本文是澳洲留学生termpaper代写范文，JBX公司将中国作为战略市场的蓝图。为了实现中国国内市场的成功扩张，对外部环境的分析是首要的，也是最重要的一步。本报告旨在对中国潜在市场的环境分析作出明确的理解。 逐一分析外部环境因素 - 经济金融环境，文化和社会环境，政治和法律环境以及中国的资源。
Environmental analysis of China's market
Table of Contents
Bio Island is a brand created and developed by JBX Pty Ltd whose headquarter is located in Sydney. It is well-known that Bio Island has tackled a large proportion of shares in domestic market in health care products, competing intensely with Blackmore and Swisse. In order to expand its business throughout the world, JBX Pty Ltd is striving to draw blueprint for approaching China as strategic market. Why is China the next goal in the lists of global expansion countries? The key to the question is that China’s economy has considerably grown up and China’s market has enchanted JBX Pty Ltd extremely. Before stepping into China, it is indispensable that the company should make comprehensive analysis of the following international business in China.
In order to achieve successful expansion into China’s domestic market, analysis of external environment is the first and most important step. Therefore, this report is designed to give a clear and articulated understanding of environmental analysis of the potential China’s market. External environment Elrements-- economic and financial environment, cultural and social environment, political and legal environment, and resources in China—will be dissected at length one after another.
The environmental components of China’s market encompass economic and financial environment, cultural and social environment, political and legal environment, and resources in China. Each of them is interpreted as follows.
Over the past several decades, China’s economy has experience astonishing growth, which can be depicted in a spectacular record. Actually, China’s overall record should be dated to 1978, the year of beginning economic reforms. Since the reforms, annual real GDP has leapt up approximately 9% per year averagely, and in 2002, China turned to be the first country since 1980s to outperform the United States in bringing in more foreign direct investment (FDI) in the year, with its $53.2 billion beating $ 52.7 billion of the United States(Lieberthal, 2004). With the rapid development of economy, the purchasing power of Chinese consumers is also gradually growing up, which enable them not only to meet their fundamental living standards, but also to pursue higher-quality life.
Culture can be defined as a “shared concept system” (Sweder & LeVine, 1984). Nowadays, one concept is increasingly obvious that Chinese consumers, especially those high-income white collars, are engaging in pursuit of high-quality life. Such engagement can be reflected in their daily purchasing decisions. For example, parents tend to buy high-end diary products, usually of foreign brands, to feed their vulnerable babies. There exist intertwined reasons for the fact of the example. First, Chinese parents are afraid to purchase indigenous diary products because of numerous negative reports on those previously authentic brands. Second, as parents, they are willing to express love to babies by giving them the best, within family budget. Third, the mind of rivalry and flaunt drives Chinese parents to purchase foreign brands. Such social phenomenon is especially apparent in big cities, such Shanghai, Beijing, Tianjin, Guangzhou, and so on.
Unlike operating in the United States, whose multi-layered government would usually baffle foreign companies, operating in China would be permitted once one foreign company persuade China’s government at every level, through declaring the compatibility between the organization’s goals and the country’s benefits. Furthermore, one latent rule is that developing effective relationships with key officials is inevitable for the success of operating in China.
As is known to all, at contemporary times, a large quantity of multinationals has flooded into China, because China possesses abundant resources.
Human resources: As China has vastly escalated its elite education institutions, the pool of qualified and outstanding technicians and engineering is expanding. In the development of JBX Pty Ltd’s operation team, the Human Resource Manager could recruit a large cadre of technique employees, who can also speak fluent English and use technologies proficiently.
Facilities: With the development of information technology and Internet, China has improved its fundamental infrastructure in many ways. If JBX Pty Ltd choose to expand its business through joint ventures, the partners can provide their existing facilities, involving advanced Equiprment, network infrastructures, or other relevant and important establishment. In fact, joint ventures are a fitting way of entering into China, where people are open to international cooperation (Daniels & Radebaugh, 2001).
Workforce: China has a population of over 13 billions, which guarantees plentiful disciplined labor force. More importantly, the labor force is lower-cost, which helps to cut down the corporations’ cost and to compete against its competitors, like Blackmores, an Australian brand landing on China in 2012.
This report has analyzed almost all the components of the environment in China’s market. There is doubt that China has amazing economic growth and solid financial support for the company’s operation in China. And thanks to economic reforms, the entry threshold is not so high for foreign country. What’s more China provides large customer base and substantial resources for the business. The only concern is that JBX Pty Ltd should be aware of China’s unsound intellectual property protection system.
Daniels, J. D., & Radebaugh, L.H., 2001. International business: environments and operations (9th ed.). Prentice Hall, Upper Saddle River, N.J.
Leiberthal, K. & Leiberthal, G., 2004, The Great Transition, in Harvard Business Review on Doing Business in China, Harvard Business School Press, Boston, pp.3-4.
Sweder, R.A, & LeVine, R.A, 1984, Culture Theaory: essays on mind, self and emotion, Cambridge University Press, New York.